Accelerate Development of Innovative Customer-Centric Mobile Health Plan Products

[I’m attending AHIP Institute 2016 in Las Vegas! Tweet me (@wareFLO) for a “Tweetup!” :)]

(Get my whitepaper! Business Process Management (BPM) in Healthcare!)

In every industry, and especially in health insurance, there’s enormous pressure to more rapidly create innovative customer-centric mobile access to reengineered enterprise workflows. This, to reduce costs and increase customer engagement and health plan revenue.

Health plans have long be stuck between a rock and a hard place, when it comes to products and services based on information technology. Either you buy prepackaged software from someone who promises to solve your problems, or you hire programmers to create new applications from scratch. In the former instance, you’re stuck with whatever rate of innovation and compatibility your vendor allows you. In the later case, you can create exactly what you need, but only at great expense. And then, when requirements change, it costs an arm and a leg, to modify, if it can even be substantially modified at all.

Keep in mind this is a very different style software solution. It’s not buying someone else’s preexisting software and it’s not writing software yourself using a third generation language such as Java, C#, etc. (both of which I love, don’t get me wrong). It’s creating exactly the custom workflow-smart/work-smart workflow application you need, but doing so in what is called a “low-code” approach, so you can create and change quickly.

I have experienced this difference first hand. A couple years ago Appian and I developed a prototype hospital environmental services task management app. It combined Google Glass with Appian’s low-code app creation capability. I described what the app needed to do; they drew it on a white board.

whiteboard-2

A week later they showed the completely functional prototype. Wow! I asked to see its workflow in the process designed and they showed me this.

glass-process-model-2

Now, I’ve designed apps in a variety of workflow management systems and BPM suites, but I was still impressed with how fast they were able to turn round that fully functional prototype. I hope you’ll read about it. It did some pretty cool things.

The very best and most articulate explanation of how important low-code BPM apps are to customer engagement comes from Clay Richardson at the recent Appian World conference.


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