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Who is Glass?
For the purposes of this presentation, I’ll divide Glass users into six categories. The first category is developers. In the beginning, late last year, a couple thousand developers attended Google’s developer conference and had the privilege to cut Google a check for $1500 and get Glass. Google then had a Twitter contest. I, and over a hundred thousand tweeted the hashtag #IfIHadGlass and 8000 explorers not only had the privilege to pay 1500 but had to go to one of three google locations to be “fitted” for Glass.
I'd shoot thousands of One-Minute Interviews™®© similar those in my HatCam blog post!
— Charles Webster, MD ()
Since then the Glass explorer program has expanded dramatically. Early explorers were given options to distribute multiple invites in several waves. I’ve gave away 15 such invites.
The next categories are consumers. Glass will likely be available for retail consumer purchase sometime this year. Speculation about price ranges from $300 on the low end and $800 on the high end. Around $600 appears to be most frequently predicted. Google has an equity stake in the company that makes the little micro display making Glass possible. That company is reported to be able to product two to seven million of these displays a year. How will Glass be received by consumers? There’s a remarkable amount of disagreement among owners, reviewers, and analysts. Some predict it will be the Segway or Apple Newton of wearable or handheld computing. Others see Glass as transformational, transforming user experience, concepts of privacy, and face-to-face etiquette.
While Glass has remarkable potential in certain vertical markets, especially healthcare, which I’ll cover later in the presentation, I think Google is clearly targeting the consumer slash professional market. Ability to receive social updates on the go, to respond to them, and to share text and multimedia on the spot, without reaching in your pocket, without even breaking stride, will attract consumers. The same, focused on the professional job to be done, will attract the professional. I really didn’t appreciate Glass until I spent several weeks on the road, going to conference, finding hotels and airports, and networking with other health IT colleagues.
Here is the reason I think Google is targeting consumers. Non-consumer uses, in healthcare, government, security, hospitality, technical repair, etc. are extremely idiosyncratic. Google doesn’t know what’s going to work and what’s not going to work. So, I think Google is leveraging the “digital entertainment and consumer hardware drives technology which then diffuses into the vertical industries” model.
I’ll point out here, though, an intentional sequence of spectrum from developers to you. There’s overlap between developers and explorers, explorers and consumers, between consumers and patients, patients and provides, providers and you. You may not be a physician, though some of you might be, but you are part of the infrastructure supporting providers.
Which brings us to healthcare. I’ll focus on patients and provides, because their interaction is at the heart of healthcare workflow.
I suspect that most folks, on seeing the title of my talk, would think that I’m going to talk about surgeons using Glass hands-free and emergency personal streaming video to hospitals and such. And I will, but I’m actually of the opinion that while Glass may be extremely useful in certain healthcare provide contexts, Glass won’t be “transformation” due to use by healthcare providers. Perhaps we can offload some tasks from the EHR to Glass, one startup estimates 25% can be done so. But 25% isn’t transformational EHR experience, about which much is debated, whether its good enough or what can be done to improve it.
I’ve seen some remarkably emotional online debates about use of Glass in hospitals and clinics. Most of these debates are based on misunderstanding of how Glass works. Some patient advocates are angry at the prospect they might have to deal with a physician or clinician wearing glass. However, if there is an opportunity for a transformational moment, it is the patient showing up with Glass and how we, direct healthcare providers and indirect facilitators. I’ll get to that as well.
Finally, we get to you. The slides and presentation are really just a preamble to you putting on Glass and making of it what you will. Of course some of you may have already tried on Glass. How many have? If you have Glass, please participate in the demos in the second half of this presentation.
I was tempted to simply make this entire presentation a series personal demos while projecting the results for all to see. Ultimately I decide that was too untraditional, and I split the difference, first half slides, second half interactive demos (technically, interactive interactive demos, interaction about interaction with Glass)
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